It began with the things leaving our own buildings.01 /
Waste is a design brief
The things leaving a building are not an afterthought. Their volume, condition and character give the work its starting constraints.
MadeBy by Second NatureSection 02 — About
Our story
It began with the things leaving our own buildings.
MadeBy grew from a practical question inside hospitality: if we can see the same useful materials leaving every day, why are we buying new products made from something else?
The answer needed more than a recycling story. It needed designers, operators and local manufacturers working together — making objects that belong in thoughtful spaces and explaining exactly what they came from.
Design is hands-on
Testing, patience and a lot of mess before the good bit.
Waste streams, systems, design intent and production reality meet at the same table.
Sifting through bins, collecting waste and finding way to create a system that works to turn our waste into functional and desirable products.
Why it matters
A personal commitment, made physical.
“For me, MadeBy is about taking responsibility for what passes through our buildings. If we can turn those everyday waste streams into objects people value and keep, we make circularity something you can see, touch and live with.”
MadeBy by Second Nature
Made by this place, for this place.
The name began literally: products made by the material streams of the places that use them. It keeps origin close to the object, rather than turning waste into an abstract claim.
That model can travel. Each partner begins with what their place produces, then works through what can be captured, what can be manufactured and what deserves to come back.
What we stand for
02 /
Desirable first
A recovered origin is not enough. An object has to earn its place through usefulness, proportion, tactility and lasting appeal.
03 /
Industrial symbiosis
MadeBy connects operators, designers, material specialists and local manufacturers rather than pretending every skill lives under one roof.
04 /
Progress over perfection
We communicate openly about what is tested, what varies and what remains unresolved. Honest development is more useful than a perfect claim.
05 /
Designed for another life
Use matters as much as origin. Parts, fixings and materials are considered so repair, separation and another material cycle remain possible.
A connected practice
We do not manufacture everything in-house. We build the system.
MadeBy turns the linear system circular. Connecting hotels and operations with material labs, industrial partners, product designers and local manufacturers. Each brings the expertise needed to move a stream from daily routine to dependable product.
01
Hotels & operations
02
Material labs
03
Industrial partners
04
Product designers
05
Local manufacturers
The journey
From something leaving to something worth keeping.
- 01
Identify
Find a real stream inside an operating place.
- 02
Transform
Sort, clean and prepare a controlled feedstock.
- 03
Design
Let behaviour, texture and limits shape the brief.
- 04
Make
Prototype with the right specialist and process.
- 05
Return
Put a useful object back where the material began.
- 06
Repeat
Learn from use and plan the next material cycle.
Go deeper
Every stream needs its own recipe.
